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Interrogating states’ soft power strategies: a case study of sports mega-events in Brazil and the UK

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journal contribution
posted on 14.08.2015, 13:32 by Jonathan Grix, Paul Brannagan, Barrie Houlihan
Central to this article is the use of sports mega-events as part of a state's “soft power” strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer understanding of what it refers to by drawing on the political use of sports mega-events by states; second, the article seeks to understand how and why sports mega-events are attractive to states with different political systems and at different stages of economic development. To this end a case study of an advanced capitalist state (London Olympics, 2012) and a so-called “emerging” state (FIFA World Cup, 2014; Rio Olympics, 2016) will be undertaken in order to shed light on the role of sports events as part of soft power strategies across different categories of states.

History

School

  • Sport, Exercise and Health Sciences

Published in

Global Society

Volume

29

Issue

3

Pages

463 - 479

Citation

GRIX, J., BRANNAGAN, P.M. and HOULIHAN, B., 2015. Interrogating states’ soft power strategies: a case study of sports mega-events in Brazil and the UK. Global Society, 29 (3), pp. 463 - 479.

Publisher

Taylor and Francis / © University of Kent

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This is an Accepted Manuscript of an article published by Taylor & Francis in Global Society on 10 Jun 2015, available online: http://dx.doi.org/10.1080/13600826.2015.1047743

ISSN

1360-0826

eISSN

1469-798X

Language

en

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Keywords

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