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Loyalty in sports participation services: an examination of the mediating role of psychological commitment

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journal contribution
posted on 23.07.2012 by Guillaume Bodet
This study aimed to increase the understanding of loyalty’s formative processes in fitness organizations. Building upon recent conceptualizations, the purpose of this study was to test the mediating role of psychological commitment in the relationships between consumers’ satisfaction, perceived value, involvement, identification, informational, and volitional processes and their attitudinal and behavioral loyalty toward a fitness organization. We conducted a questionnaire-based study in a French health and fitness club context with a sample of 252 club members, of which we were able to collect data in regard to repurchasing behavior for 110. This allowed us to confirm the relevance of the research model in regard to behavioral intentions, although including the behavioral-loyalty dimensions of the length of the relationship, frequency of participation, and repurchasing behavior failed to validate it. These findings have managerial implications for sustaining club membership levels.

History

School

  • Sport, Exercise and Health Sciences

Citation

BODET, G.S.P., 2012. Loyalty in sports participation services: an examination of the mediating role of psychological commitment. Journal of Sport Management, 26 (1), pp. 30 - 42

Publisher

© Human Kinetics, Inc.

Version

VoR (Version of Record)

Publication date

2012

Notes

This article was published in the serial, Journal of Sport Management [© Human Kinetics].

ISSN

0888-4773

eISSN

1543-270X

Language

en

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Keyword(s)

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