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Promoting corporate social responsibility in the football industry

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journal contribution
posted on 13.11.2015, 10:11 by Elisavet Manoli
Corporate Social Responsibility in the football industry is an important part of each club's agenda, while being more than a business trend. The way its activities are communicated, however, has not attracted, thus far, enough academic interest. This study aims at filling this literature gap by providing not only a presentation of the ways and methods in which CSR is promoted, but also a critical examination of their efficiency. This examination can only take place after the academic literature available on CSR promotion is scrutinized and the sample of the research is clarified. The FA Premier League clubs, the sample of this study, have then been carefully inspected with the help of insiders' interviews, providing details of their current practice in CSR promotion methods, as well as a critical review of their effectiveness. Finally, the question of abundance of CSR promotion in football is being answered taking into consideration both the insiders' and the public opinion.

History

School

  • Sport, Exercise and Health Sciences

Published in

Journal of Promotion Management

Volume

21

Issue

3

Pages

335 - 350

Citation

MANOLI, A.E., 2015. Promoting Corporate Social Responsibility in the Football Industry. Journal of Promotion Management, 21 (3), pp. 335-350.

Publisher

© Taylor & Francis Group,

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Promotion Management on 05 Jun 2015, available online: http://dx.doi.org/10.1080/10496491.2015.1021501

ISSN

1049-6491

eISSN

1540-7594

Language

en

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