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Promoting stair climbing: effects of message specificity and validation

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posted on 10.10.2011 by Oliver J. Webb, Frank F. Eves
Current exercise guidelines encourage the daily accumulation of lifestyle activities, such as stair climbing. Although several studies show that visual prompts can increase stair usage, there has been little systematic assessment of the messages employed. Some of the messages used in previous interventions represent general descriptions of stair climbing (e.g. ‘free exercise’), while others emphasize specific consequences of stair use (e.g. ‘keeps you fit’). Twelve hundred structured interviews were conducted in order to establish which type of message is more persuasive. In addition, half of the interviewees were told that the messages were true, in order to assess how validating messages may influence their persuasive appeal. Results suggest that messages focussing on specific consequences are more persuasive than those providing general descriptions and that validating the information presented in stair-climbing interventions may increase their efficacy. Previous messages may not, therefore, have demonstrated the full potential of stair climbing as a model for increasing population activity levels.

History

School

  • Sport, Exercise and Health Sciences

Citation

WEBB, O.J. and EVES, F.F., 2007. Promoting stair climbing: effects of message specificity and validation. Health Education Research, 22 (1), pp. 49-57

Publisher

© The Author. Published by Oxford University Press

Version

AM (Accepted Manuscript)

Publication date

2007

Notes

This is a pre-copy-editing, author-produced PDF of an article accepted for publication in Health Education Research following peer review. The definitive publisher-authenticated version is available online at: http://her.oxfordjournals.org/content/22/1/49.abstract

ISSN

0268-1153

Language

en

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