Baptista_Wilson_Galliers_Byngall LRP social media and open strategy 2016.pdf (864.9 kB)

Social media and the emergence of reflexiveness as a new capability for open strategy

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journal contribution
posted on 20.09.2016 by Joao Baptista, Alex Wilson, Robert D. Galliers, Steve Bynhall
Social media increases transparency and inclusiveness in organizational strategizing by widening engagement with strategy content and participants. However, our study shows that just relying on the feedback features of social media is not sufficient for an open strategy approach. Instead, emergent feedback from social media use leads to tensions initially between the participatory nature of the technology and extant management practices. Ultimately, these tensions encourage the development of new internal capabilities to appropriate feedback structurally into the organization. We conceptualize the emergence of this new organizational capability as reflexiveness. Further, we suggest that it is the development of this capability that, along with transparency and inclusiveness, explain the shift towards more open forms of strategizing and the potential to move organizations towards stewardship, as a governance model more consistent with open strategizing practices in organizations.

History

School

  • Business and Economics

Department

  • Business

Published in

Long Range Planning

Citation

BAPTISTA, J. ... et al, 2016. Social media and the emergence of reflexiveness as a new capability for open strategy. Long Range Planning, 50 (3), pp. 322–336

Publisher

© Elsevier

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

26/08/2016

Publication date

2016-08-26

Notes

This paper was accepted for publication in the journal Long Range Planning and the definitive published version is available at http://dx.doi.org/10.1016/j.lrp.2016.07.005

ISSN

1873-1872

Language

en

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