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The evolution of platform business models: Exploring competitive battles in the world of platforms

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journal contribution
posted on 15.07.2019 by Yang Zhao, Stephan Von Delft, Anna Morgan-Thomas, Trevor Buck
In recent decades, multi-sided platform business models have become an important avenue for value creation and capture, but the phenomenon itself remains under-theorized. We address this gap and present new, empirically-driven insights into how platform business models evolve in a context of fierce competition. Through a longitudinal, qualitative study of twelve multi-sided platforms that operate under challenging industry conditions, we discover that success in platform battles can plausibly be explained by a combination of complexity in the business model design, and the simultaneous use of innovation and imitation to create highly intricate systems of activities. We further discuss how our findings open several new avenues for future platform research.

History

School

  • Loughborough University London

Published in

Long Range Planning

Volume

53

Issue

4

Pages

101892

Citation

ZHAO, Y. ... et al, 2019. The evolution of platform business models: Exploring competitive battles in the world of platforms. Long Range Planning, Doi: 10.1016/j.lrp.2019.101892

Publisher

Elsevier BV © The Authors

Version

VoR (Version of Record)

Rights holder

© The authors

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution 4.0 International (CC BY 4.0) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/

Acceptance date

11/07/2019

Publication date

2019-07-13

Copyright date

2020

Notes

This is an Open Access article. It is published by Elsevier under the Creative Commons Attribution 4.0 International licence (CC BY). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0/.

ISSN

0024-6301

Language

en

Article number

101892

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