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The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets

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posted on 05.06.2015 by Victoria Story, Nathaniel Boso, John Cadogan
This study investigates whether the relationship between firm-level product innovativeness and new product performance is curvilinear, and whether the nature of this relationship is dependent on organizational and environmental factors in both developed and emerging market contexts. Using primary data from 319 UK and 221 Ghanaian companies, this study shows that in both developed and emerging markets the basic form of the relationship between firm-level product innovativeness and business success is inverted U-shape, but that the strength and/or form of this relationship changes under differing levels of market orientation, access to financial resources, and environmental dynamism. Some commonalities are identified across the two countries: market orientation helps firms leverage their product innovativeness. However, differences are also observed across the samples: in Ghana, access to financial resources enhances the relationship between product innovativeness and new product performance, unlike in the UK, where access to financial resources has no significant impact on this relationship. Furthermore, while UK firms are able to leverage product innovativeness to their advantage in more dynamic environments, Ghanaian firms are not able to benefit in this way, and find that high levels of innovation activity are less useful when markets are more dynamic.

History

School

  • Business and Economics

Department

  • Business

Published in

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

Volume

32

Issue

1

Pages

45 - 64 (20)

Citation

STORY, V.M., BOSO, N. and CADOGAN, J.W., 2014. The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets. Journal of Product Innovation Management, 32 (1), pp. 45 - 64

Publisher

Wiley © Product Development & Management Association

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2014

Notes

This is the peer reviewed version of the following article: STORY, V.M., BOSO, N. and CADOGAN, J.W., 2014. The form of relationship between firm-level product innovativeness and new product performance in developed and emerging markets. Journal of Product Innovation Management, 32 (1), pp. 45 - 64, which has been published in final form at http://dx.doi.org/10.1111/jpim.12180. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving."

ISSN

0737-6782

Language

en

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