PUB524 User reaction to car share and lift share.pdf (807.33 kB)

User reaction to car-share and lift-share within a transport 'marketplace'

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journal contribution
posted on 16.01.2009, 11:42 by Andrew May, Tracy Ross, Gerard Segarra, Jean Grebert
User-centred design methods were used to understand the key motivators, potential constraints and design requirements associated with an innovative shared-vehicle scheme, offered as an integral component of a wider ‘transport marketplace’. A set of situated user trials were used to assess attitudinal and behavioural responses to a prototype service implemented in northern France. Potential motivators included the perceived benefits of reduced cost, environmental benefit, social contact and the provision of location-based information. The key barriers to adoption included: personal security during vehicle sharing, liability and flexibility in meeting individual transport needs. Contrary to initial indications by participants, ease of use was also a key acceptance criterion. The resulting design recommendations stress the need for maximising service flexibility, addressing perceived barriers and providing clarity regarding operational procedures and protocols.

History

School

  • Design

Citation

MAY, A. ... et al, 2008. User reaction to car-share and lift-share within a transport 'marketplace'. IET Intelligent Transport Systems, 2 (1), pp. 47-60

Publisher

© Institution of Engineering and Technology

Version

AM (Accepted Manuscript)

Publication date

2008

Notes

This article was published in the journal, IET Intelligent Transport Systems [© Institution of Engineering and Technology] and the definitive version is available at: http://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=4459437&isnumber=4459432

ISSN

1751-956X

Language

en

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