Bhamra_sustainability-933841 FINAL-revised.pdf (820.94 kB)

Why Is airline food always dreadful? Analysis of factors Influencing passengers’ food wasting behaviour

Download (820.94 kB)
journal contribution
posted on 12.10.2020 by Fangzhou You, Tracy Bhamra, Debra Lilley
Food waste is emerging as a global issue and has been recognised in the Sustainable Development Goals with a specific target to halve per capita global food waste at consumer levels and reduce food losses by 2030. Research on food waste has been neglected particularly in the aviation sector. The International Air Transport Association reported that 5.7 million tonnes of cabin waste was generated on airlines, up to 80.5% of which was leftover food and beverages. The exploration of passengers’ food wasting aims to provide insights for tackling the airline food waste problem. To address this issue, this research investigated the in-flight catering experience of 19 passengers from 21 full-service flights. Qualitative research techniques have been applied to analyse passengers’ food-wasting behaviour by collecting participant-produced photographs and completed questionnaires concerning food-related behaviour. This research identified key factors associated with passengers' food wasting behaviour by adopting Design for Sustainable Behaviour approaches. Four types of factors were found to influence onboard passenger waste, these were normative, habitual, intentional and situational factors. This research indicates that behavioural change interventions need to incorporate the power of social norms to prevent food waste.

Funding

China Scholarship Council (CSC), grant number 201806260382

History

School

  • Design and Creative Arts

Department

  • Design

Published in

Sustainability

Publisher

MDPI AG

Version

VoR (Version of Record)

Rights holder

© The authors

Publisher statement

This is an Open Access Article. It is published by MDPI under the Creative Commons Attribution 4.0 Unported Licence (CC BY). Full details of this licence are available at: http://creativecommons.org/licenses/by/4.0/

Acceptance date

08/10/2020

ISSN

2071-1050

Language

en

Depositor

Prof Tracy Bhamra Deposit date: 11 October 2020

Licence

Exports

Logo branding

Categories

Licence

Exports