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'Because even the placement of a comma might be important': Expertise, filtered embodiment and social capital in online sexual health promotion

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journal contribution
posted on 01.06.2017 by Sharif Mowlabocus, Justin Harbottle, Ben Tooke, Craig Haslop, Rohit Dasgupta
The Terrence Higgins Trust (THT) is a leading UK HIV and sexual health organization, and community outreach and support remain a key tenet of the charity’s philosophy. Outreach work includes campaign drives in bars, clubs and saunas, peer-led workshops, support groups, condom distribution in community venues and one-to-one intervention programmes to help raise HIV/ AIDS awareness. But what happens to community activism and outreach when the community one seeks to engage moves online? In this article, we report on a study capturing the experiences of workers engaged in THT’s digital outreach service, Netreach. Using ethnographic and other qualitative methods, we identify the shifting nature of health promotion outreach work and the changes in expert–client relationship that occur when community outreach takes place on digital platforms. We identify how issues of (dis)embodiment, expertise and cultural capital play a role in determining the success – or failure – of online outreach work.

History

School

  • Loughborough University London

Published in

Convergence: The International Journal of Research into New Media Technologies

Volume

21

Issue

3

Pages

375 - 387

Citation

MOWLABOCUS, S. ...et al., 2015. 'Because even the placement of a comma might be important': Expertise, filtered embodiment and social capital in online sexual health promotion. Convergence: The International Journal of Research into New Media Technologies, 21(3), pp. 375-387.

Publisher

© The Authors. Published by SAGE Publications (UK and US)

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This paper was accepted for publication in the journal Convergence and the definitive published version is available at http://dx.doi.org/10.1177/1354856515579845

ISSN

1354-8565

eISSN

1748-7382

Language

en

Exports

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Categories

Exports