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‘Passengers wishing to embrace this commodious conveyance, will apply immediately’: the rise in emigrant passage advertising in the Scottish Borders, 1800–1830

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journal contribution
posted on 23.10.2015, 10:09 by Melodee Beals
What is it about? In the early 1800s, Scottish ship owners began to aggressively advertise to emigrants going to North America and Australia. This article explores how the number and style of these passage advertisements changed from an occasional, passive mention to a cluttered front-page of sophisticated marketing ploys. Why is this important? By examining, and counting, passage advertisements in rural Scotland, this article helps us understand the demand for emigration at the start of the 19th century. Instead of major ports, with established passage routes, it focuses on the smaller ports of Eyemouth, Dumfries and Kirkcudbright -- all of which made hasty modifications to transform their timber-carrying holds into passage accommodation. Their efforts to capitalise on an emerge market help us understand how that market evolved.

History

School

  • Social Sciences

Department

  • Politics and International Studies

Published in

International Journal of Regional and Local History

Volume

4

Issue

1

Pages

21 - 46 (26)

Citation

BEALS, M.H., 2008. ‘Passengers Wishing to Embrace this Commodious Conveyance, Will Apply Immediately’: The Rise in Emigrant Passage Advertising in the Scottish Borders, 1800–1830. International Journal of Regional and Local History, 4(1), pp. 21-46.

Publisher

© W. S. Maney & Son Ltd

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2008

Notes

This paper was accepted for publication in the journal International Journal of Regional and Local History and the definitive published version is available at:http://dx.doi.org/10.1179/jrl.2008.4.1.21

ISSN

2051-4530

eISSN

2051-4549

Language

en

Exports

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Keywords

Exports