‘Real Ale’ Enthusiasts, Serious Leisure and the Costs of Getting ‘Too Serious’ about Beer.pdf (211.28 kB)

‘Real ale’ enthusiasts, serious leisure and the costs of getting ‘too serious’ about beer

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journal contribution
posted on 02.06.2016 by Thomas Thurnell-Read
© 2016, Copyright © Taylor & Francis Group, LLC. The article uses the concept of serious leisure to explain the leisure commitments made by members of the British consumer campaign group the Campaign for Real Ale (CAMRA) and that of Real Ale enthusiasts in general. Drawing on in-depth qualitative research including interviews with CAMRA branch members and staff, the article demonstrates that beer appreciation can be understood as a serious rather than a casual leisure activity. While many of the benefits to participation typical of serious leisure activities are identified, so are the numerous “costs” involved. Beyond costs relating to money, time, obligation, and organizational conflicts, the article suggests that Real Ale enthusiasts are at times marginalized by wider cultural stereotypes positioning them as obsessive and snobbish. The article concludes with discussion of how the concept of the cultural omnivore might explain how serious leisure practitioners are often marginalized because of their specialism in a single field rather than many.

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Published in

Leisure Sciences

Volume

38

Issue

1

Pages

68 - 84

Citation

THURNELL-READ, T., 2016. ‘Real ale’ enthusiasts, serious leisure and the costs of getting ‘too serious’ about beer. Leisure Sciences, 38(1), pp. 68-84.

Publisher

© Taylor & Francis

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2016

Notes

This is an Accepted Manuscript of an article published by Taylor & Francis in Leisure Sciences on 15th July 2015 available online: http://www.tandfonline.com/10.1080/01490400.2015.1046618.

ISSN

0149-0400

eISSN

1521-0588

Language

en

Exports