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20 years of Olympic media research: trends and future directions

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posted on 2020-10-02, 10:07 authored by Andrea GeurinAndrea Geurin, Michael L Naraine
The Olympic Games is the largest multisport event in the world, regularly drawing global audiences in the billions to watch coverage of athletes from hundreds of nations. It has received a great deal of scholarly attention, especially in terms of media coverage, consumption, and co-creation. As coverage has the ability to impact media consumers' perceptions of nations, cultures, and issues, it is important to develop an understanding of research trends relating to the Olympic Games and media in order to uncover gaps in the literature which may be filled by future scholarly work. Therefore, in order to highlight trends in the established literature and uncover areas for development, a systematic literature review was conducted to examine the state of Olympic media research over a 20-year time period (1999–2018). A total of 221 articles were examined, revealing insights into the types of research being produced from theoretical, methodological, and contextual perspectives. Results revealed a significant proportion of scholarship focused on the Summer Olympic Games, the United States, newspaper accounts of the Games, and utilized media framing and agenda setting frameworks and the content analysis methodology. Just over half of the studies utilized a theoretical or conceptual framework, the prevalence of which increased over time. Core areas for continued development in the Olympic media space include embracing and grounding research in theory, diversification in research context, and expanding upon the definition of the Olympic Games within the greater Olympic Movement.

History

School

  • Loughborough University London

Published in

Frontiers in Sports and Active Living

Volume

2

Publisher

Frontiers Media SA

Version

  • VoR (Version of Record)

Rights holder

© The Authors

Publisher statement

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) (https://creativecommons.org/licenses/by/4.0/). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

Acceptance date

2020-08-27

Publication date

2020-09-29

Copyright date

2020

ISSN

2624-9367

eISSN

2624-9367

Language

  • en

Depositor

Dr Andrea Geurin. Deposit date: 1 October 2020

Article number

572495

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