3D measurement of children and implications for industry

Shape GB is the first phase of a major national research project to measure children, seven years since the last DTI funded National Sizing Survey measured men and women as part of Size UK. This phase of the research is funded by major clothing retailers including Next, Monsoon, George at ASDA, Shop Direct, and supported by the University of Hertfordshire, Manchester Metropolitan University, the University of Hull and Loughborough University. The research was coordinated and managed by Select Research, specialists in in this type of large scale data collection. A key element of the research approach is the use of 3D body scanning technology to successfully capture the data in place of more traditional methods, measuring over 2,500 boys and girls aged 4-17. It is the first large scale survey for the retail clothing industry on children since 1978.