posted on 2022-03-01, 09:57authored byJohn Cadogan, Nick Lee
<p>Purpose</p>
<p>This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.</p>
<p>Design/methodology/approach</p>
<p>The authors present the philosophical foundations of scientific realism and constructivism and examine the extent to which PLS aligns with them.</p>
<p>Findings</p>
<p>PLS does not align with scientific realism but aligns well with constructivism.</p>
<p>Research limitations/implications</p>
<p>Research is needed to assess PLS’s fit with instrumentalism and pragmatism.</p>
<p>Practical implications</p>
<p>PLS has no utility as a realist scientific tool but may be of interest to constructivists.</p>
<p>Originality/value</p>
<p>To the best of the authors’ knowledge, this study is the first to assess PLS’s alignments and mismatches with constructivist and scientific realist perspectives.</p>
This paper was accepted for publication in the journal European Journal of Marketing and the definitive published version is available at https://doi.org/10.1108/EJM-08-2020-0637. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.