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A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth

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journal contribution
posted on 2022-03-01, 09:57 authored by John Cadogan, Nick Lee
<p>Purpose</p> <p>This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.</p> <p>Design/methodology/approach</p> <p>The authors present the philosophical foundations of scientific realism and constructivism and examine the extent to which PLS aligns with them.</p> <p>Findings</p> <p>PLS does not align with scientific realism but aligns well with constructivism.</p> <p>Research limitations/implications</p> <p>Research is needed to assess PLS’s fit with instrumentalism and pragmatism.</p> <p>Practical implications</p> <p>PLS has no utility as a realist scientific tool but may be of interest to constructivists.</p> <p>Originality/value</p> <p>To the best of the authors’ knowledge, this study is the first to assess PLS’s alignments and mismatches with constructivist and scientific realist perspectives.</p>

History

School

  • Business and Economics

Department

  • Business

Published in

European Journal of Marketing

Volume

57

Issue

6

Pages

1703-1724

Publisher

Emerald Publishing Limited

Version

  • AM (Accepted Manuscript)

Rights holder

© Emerald Publishing Limited

Publisher statement

This paper was accepted for publication in the journal European Journal of Marketing and the definitive published version is available at https://doi.org/10.1108/EJM-08-2020-0637. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.

Acceptance date

2022-02-28

Publication date

2022-03-28

Copyright date

2022

ISSN

0309-0566

Language

  • en

Depositor

Prof John Cadogan. Deposit date: 28 February 2022

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