A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth
Purpose
This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.
Design/methodology/approach
The authors present the philosophical foundations of scientific realism and constructivism and examine the extent to which PLS aligns with them.
Findings
PLS does not align with scientific realism but aligns well with constructivism.
Research limitations/implications
Research is needed to assess PLS’s fit with instrumentalism and pragmatism.
Practical implications
PLS has no utility as a realist scientific tool but may be of interest to constructivists.
Originality/value
To the best of the authors’ knowledge, this study is the first to assess PLS’s alignments and mismatches with constructivist and scientific realist perspectives.
History
School
- Business and Economics
Department
- Business
Published in
European Journal of MarketingVolume
57Issue
6Pages
1703-1724Publisher
Emerald Publishing LimitedVersion
- AM (Accepted Manuscript)
Rights holder
© Emerald Publishing LimitedPublisher statement
This paper was accepted for publication in the journal European Journal of Marketing and the definitive published version is available at https://doi.org/10.1108/EJM-08-2020-0637. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.Acceptance date
2022-02-28Publication date
2022-03-28Copyright date
2022ISSN
0309-0566Publisher version
Language
- en