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Cadogan & Lee Miracle of Measurement PLS Accepted.pdf (1.43 MB)

A miracle of measurement or accidental constructivism? How PLS subverts the realist search for truth

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journal contribution
posted on 2022-03-01, 09:57 authored by John Cadogan, Nick Lee

Purpose

This study aims to determine whether partial least squares path modeling (PLS) is fit for purpose for scholars holding scientific realist views.

Design/methodology/approach

The authors present the philosophical foundations of scientific realism and constructivism and examine the extent to which PLS aligns with them.

Findings

PLS does not align with scientific realism but aligns well with constructivism.

Research limitations/implications

Research is needed to assess PLS’s fit with instrumentalism and pragmatism.

Practical implications

PLS has no utility as a realist scientific tool but may be of interest to constructivists.

Originality/value

To the best of the authors’ knowledge, this study is the first to assess PLS’s alignments and mismatches with constructivist and scientific realist perspectives.

History

School

  • Business and Economics

Department

  • Business

Published in

European Journal of Marketing

Volume

57

Issue

6

Pages

1703-1724

Publisher

Emerald Publishing Limited

Version

  • AM (Accepted Manuscript)

Rights holder

© Emerald Publishing Limited

Publisher statement

This paper was accepted for publication in the journal European Journal of Marketing and the definitive published version is available at https://doi.org/10.1108/EJM-08-2020-0637. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.

Acceptance date

2022-02-28

Publication date

2022-03-28

Copyright date

2022

ISSN

0309-0566

Language

  • en

Depositor

Prof John Cadogan. Deposit date: 28 February 2022

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