A resource-advantage perspective on the orchestration of ambidexterity
journal contributionposted on 2015-04-21, 13:19 authored by Ian HodgkinsonIan Hodgkinson, M.N. Ravishankar, Michelle Aitken-FischerMichelle Aitken-Fischer
Strategic resources are key inputs to strategy that can form the basis of superior service performance, yet there is scarce research on the strategic resources used by managers to realise ambidexterity: the simultaneous pursuit of alignment and adaptability. In this article, we draw on a qualitative case study of a leading European airline and examine the resource bundles used by managers in their orchestration of ambidexterity. Adopting a resource-advantage perspective, the study illustrates elements of human, organisational, and informational capital that are mobilised by managers in their incorporation of alignment-oriented and adaptability-oriented activities. By moving beyond a linear association between strategic resources and ambidextrous organisations, we argue that managers' orchestration of ambidexterity is central to how service organisations manage their strategic resources and enhance competitiveness. Overall, we highlight the micro managerial level as an important point of observation to extend current thinking on the ‘how’ of ambidexterity in service organisations.
- Business and Economics
Published inService Industries Journal
Pages1234 - 1252
CitationHODGKINSON, I.R., RAVISHANKAR, M.N. and AITKEN-FISCHER, M., 2014. A resource-advantage perspective on the orchestration of ambidexterity. Service Industries Journal, 34 (15), pp. 1234 - 1252.
Publisher© Taylor & Francis
- AM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis is an Accepted Manuscript of an article published by Taylor & Francis in Service Industries Journal on 31 Jul 2014, available online: http://dx.doi.org/10.1080/02642069.2014.942655