Loughborough University
Browse

A separated service: examining virtual reality experiences of actor groups in a rehabilitative healthcare setting

journal contribution
posted on 2025-11-17, 14:10 authored by Higor Dos-Reis-Leite, Ian HodgkinsonIan Hodgkinson, Alison Joubert
<p dir="ltr">Immersive technologies, like Virtual Reality (VR), are changing the nature of separated services, particularly in healthcare. Yet, how service users experiencing vulnerability and providers responsible for core service delivery experience virtualized healthcare remains under-researched. This study reveals service actors’ experiences through a qualitative examination of a VR rehabilitation (VRehab) program. From 32 interviews with patients and physiotherapists partaking in VRehab and observational data, we identify themes that capture service actors’ experiences across the dyad (i.e., digital connection, professional advancement), how actors overcome emergent challenges in VRehab (i.e., collaborative communication and proactive partnership), and the benefits and affordances (i.e., adherence and engagement in spatial separation; technological innovation/drawbacks) of the VR service separation that enable or constrain service provision. Collectively, the findings reveal how service encounters for users experiencing vulnerability can be augmented and infused through VR.</p>

History

Published in

Journal of Business Research

Publisher

Elsevier

Version

  • AM (Accepted Manuscript)

Acceptance date

2025-11-12

ISSN

0148-2963

eISSN

1873-7978

Language

  • en

Depositor

Prof Ian Hodgkinson. Deposit date: 12 November 2025

Usage metrics

    Loughborough Publications

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC