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A taxonomy of customers’ characteristics influencing product personalisation

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journal contribution
posted on 06.07.2021, 12:58 by Patrick PradelPatrick Pradel, Ian Campbell, Nicolae Balc
Over the last two decades, the concept of product personalisation has received increased attention from both academia and industry. Recent developments in IT systems and digital fabrication technologies have made product personalisation not only technically doable but also economically profitable. Over the years, several studies have explored how customers’ characteristics can affect product personalisation. These efforts have led to a multitude of variables being proposed and studied. This paper aims to reconcile these contributions by collating the customers’ characteristics that affect product personalisation into a unified taxonomy. This taxonomy is grounded on the analysis of 56 papers. 21 costumers’ characteristics have been identified and organised under 5 factors. The taxonomy clarifies which customers characteristics have been studied so far and which have been proved to influence the design of personalisable products and experiences. The taxonomy also provides the groundwork for the development of design methodologies and tools that can support designers in delivering successful personalisation experiences.

History

School

  • Design and Creative Arts

Department

  • Design

Published in

Proceedings of the Romanian Academy Series A - Mathematics, Physics, Technical Sciences, Information Science

Volume

22

Issue

2

Pages

153–161

Publisher

Editura Academiei Romane / Publishing House of the Romanian Academy

Version

AM (Accepted Manuscript)

Publisher statement

Reproduced with permission of the publisher

Acceptance date

28/08/2020

Publication date

2021-06-28

Copyright date

2021

ISSN

1454-9069

Language

en

Depositor

Dr Patrick Pradel. Deposit date: 28 August 2020