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Alcohol-related player behavioral transgressions: Incidences, fan media responses, and a harm-reduction alternative

journal contribution
posted on 19.07.2018, 10:48 authored by Aaron SmithAaron Smith, Constantino Stavros, Kate Westberg, Brad Wilson, Colleen Boyle
This article examines fan social media responses to media-reported, alcohol-related player behavioral transgressions that occurred in Australia's two largest professional sporting leagues, the National Rugby League (NRL) and the Australian Football League (AFL), over a 33-month period. Using netnography and content analysis, the study aimed to better understand the ways in which sport fans employed social media to voice their perceptions about alcohol-related player transgressions. The article reports on parochial fans' commentaries about alcohol-related transgressions and uses these data to inform options for harm-reduction strategies associated with alcohol-related transgressions in sport. Sport fans expressed dissatisfaction when they observed disparity in policy responses from clubs and leagues. At the same time, the data show that fan responses reflect a desire for parity and protection more than punishment, with the former more relevant to game, club, and league reputation than the latter. We suggest that a harm-reduction policy offers one mechanism for managing reputation through a focus on parity and protection. We argue that the introduction of a harm-reduction approach would offer a more effective policy for managing player alcohol-related transgressions than the current 'ad hoc' approach. © The Author(s) 2013.

History

School

  • Loughborough University London

Published in

International Review for the Sociology of Sport

Volume

49

Issue

3-4

Pages

400 - 416

Citation

SMITH, A.C. ... et al., 2014. Alcohol-related player behavioral transgressions: Incidences, fan media responses, and a harm-reduction alternative. International Review for the Sociology of Sport, 49 (3-4), pp. 400 - 416.

Publisher

SAGE © The Author(s)

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2014

Notes

Closed access.

ISSN

1012-6902

eISSN

1461-7218

Language

en

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Keywords

Exports