368-1672-4-ED.pdf (2.21 MB)
An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers
journal contributionposted on 2015-08-28, 08:50 authored by George TorrensGeorge Torrens, Kevin Badni, Karl HurnKarl Hurn, Ian Storer
The manipulation of colour, form and texture within a commercial design activity is a core competency for an industrial designer. The job of the Industrial designer is to use colour, form, texture, temperature and movement to deliver a sensory experience that evokes a desired response. The core deliverables of an industrial designer are embedded within an evidence-based and user-centred approach to product design. Social functionality may often be most easily seen through the delivery of Brand. The aim of this paper is to provide education practitioners with a template to facilitate the introduction of Brand construction to undergraduate industrial design students through the visual and physical embodiment of a product. The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show examples of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within brand related design competitions to produce successful design outcomes.
Published inThe Engineering Design Graphics Journal
CitationTORRENS, G. ... et al., 2015. An introduction to the development of a product Brand: an evidence-based template for use with first year undergraduate industrial designers. Engineering Design Graphics Journal, 79(2), pp. 24 -45.
Publisher© American Society for Engineering Education, Engineering Design Graphics Division
- AM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis article was published in the Engineering Design Graphics Journal and is available at: http://www.edgj.org/index.php/EDGJ/article/viewFile/368/393