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Assessing the side effects of the ‘exercise pill’: the paradox of physical activity health promotion

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journal contribution
posted on 07.11.2017 by Emma Pullen, Dominic Malcolm
© 2017 Informa UK Limited, trading as Taylor & Francis Group The Exercise is Medicine movement, centralised in Physical Activity Health Promotion (PAHP) policy, is illustrative of neoliberal health governance that acts to sustain the population’s regular participation in physical activity (PA) through the logics of self-care, productivity, personal responsibility and choice. One way this is propagated is through the promotion of exercise as the ‘best buy’ (AMRC 2015) in modern medicine and a wonder ‘pill’ to good health (Sallis 2009a). However, the increasing reliance of PAHP policy on the Exercise is Medicine narrative to construct the healthy citizen typically conflates the categories of sport, exercise and PA, and fails to recognise the different social relations and risks each entails. Consequently, the neoliberal logics central to this narrative are more likely to create actors inclined towards competitive sport and, therefore, PAHP places populations at risk of physical injury that entail both social and economic costs. Mobilising data from semi-structured interviews, the social and economic ‘costs’ of physical injury are documented to develop a critical evaluation of the paradoxical implications of these ‘costs’ for contemporary public health promotion such as the Exercise is Medicine movement.

History

School

  • Sport, Exercise and Health Sciences

Published in

Qualitative Research in Sport, Exercise and Health

Pages

1 - 12

Citation

PULLEN, E. and MALCOLM, D., 2017. Assessing the side effects of the ‘exercise pill’: the paradox of physical activity health promotion. Qualitative Research in Sport, Exercise and Health, 10(4), pp. 493-504.

Publisher

© Taylor and Francis

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Acceptance date

03/10/2017

Publication date

2017

Notes

This is an original manuscript of an article published by Taylor & Francis in Qualitative Research in Sport, Exercise and Health on 16 Oct 2017 available online: http://www.tandfonline.com/[Article DOI].

ISSN

2159-676X

eISSN

1939-845X

Language

en

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