Assistive technology product to universal design: a way forward.

The aim of this article is to provide those involved in Design for All with an insight into ways in which we may influence United Kingdom (UK) society to be more accepting of those who have impairment; and, make new product development (NPD) more viable. This article draws upon over 25 years’ experience working with people who have impairments and live with disability. The context of Assistive Technology (AT) products are defined within a user-centred, new product development (NPD) process. The viewpoint of the user, associated stakeholders and a wider UK society are described along with ways in which their associated preferences may be obtained.