EJC-HistoryIdeasAudiences-MainDocument-Pre-printManuscript09092014.pdf (305.66 kB)
Audience history as a history of ideas: towards a transnational history.
journal contributionposted on 2014-11-24, 13:50 authored by Sabina MiheljSabina Mihelj
One of the possible ways of approaching audience history is by focusing on the history of ideas about audiences. This article examines the benefits and shortcomings of such an approach and develops a set of methodological propositions, drawing on the principles and methods of the German tradition of Begriffsgeschichte (history of concepts). To demonstrate the usefulness of these propositions, the article briefly examines the ideas about audiences in socialist Yugoslavia, focusing on the surge of ideas about politically engaged audiences in the late 1960s. The concluding part of the article situates this historical episode in the wider geographical context and outlines possible avenues for a broader, transnational investigation of the history of ideas about audiences.
This research was funded by the Leverhulme Trust (Reference: RPG-2013-025).
- Social Sciences
- Communication, Media, Social and Policy Studies
Published inEuropean Journal of Communication
Pages19 - 34 (15)
CitationMIHELJ, S., 2015. Audience history as a history of ideas: towards a transnational history. European Journal of Communication, 30 (1), pp. 22 - 35.
PublisherSage Publications / © The Authors
- AM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis article was published in the serial, European Journal of Communication [Sage Publications / © The Authors]. The definitive version is available at: http://dx.doi.org/10.1177/0267323114555825