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Beyond the substitution effect the impact of digital experience quality on future cultural participation.pdf (2.55 MB)

Beyond the “substitution effect”: the impact of digital experience quality on future cultural participation

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journal contribution
posted on 2024-01-05, 08:59 authored by Adrian LeguinaAdrian Leguina, Kadja Manninen, Richard Misek

The “pivot” to digital that many arts and culture organisations faced during the Covid-19 pandemic, revealed a complex nexus of effects that includes significant accessibility improvements (for example, for D/deaf and disabled audiences) but also a replication of many pre-existing exclusions. We argue that understanding the experiences of online audiences can help inform arts and culture organisations’ next steps in adapting to the current period of uncertainty, particularly with a cost-of-living crisis reducing leisure spending. Drawing on data from the Digital Experience survey carried out in the UK by Indigo Ltd. (2020–21), this article explores how diverse online audiences judged online theatre experiences and their potential impact on future behaviour. By analysing respondents’ quality of experience in tandem with demographic information and how participants accessed the online experience, we provide evidence showing that online participation, particularly if the experience is high quality, has the potential to increase future in-person participation.

Funding

COVID-19: Widening access to arts and culture through video streaming

Arts and Humanities Research Council

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History

School

  • Social Sciences and Humanities

Department

  • Criminology, Sociology and Social Policy

Published in

Cultural Trends

Publisher

Informa UK Limited, trading as Taylor & Francis Group

Version

  • VoR (Version of Record)

Rights holder

© The Author(s)

Publisher statement

This is an Open Access Article. It is published by Informa UK Limited, trading as Taylor & Francis Group under the Creative Commons Attribution 4.0 International Licence (CC BY). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0/

Acceptance date

2023-12-08

Publication date

2023-12-21

Copyright date

2023

ISSN

0954-8963

eISSN

1469-3690

Language

  • en

Depositor

Dr Adrian Leguina. Deposit date: 2 January 2024

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