Book Review: Promotional cultures: The rise and spread of advertising, public relations, marketing and branding

Wring, Dominic

Book Review: Promotional cultures: The rise and spread of advertising, public relations, marketing and branding

journal contribution

posted on 2016-05-17, 13:34 authored by Dominic WringDominic Wring

This is a book review of Aeron Davis. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge: Polity, 2013, ISBN: 97807456398

History

School

Social Sciences

Department

Communication, Media, Social and Policy Studies

Published in

INTERNATIONAL JOURNAL OF PRESS-POLITICS

Volume

21

Issue

2

Pages

275 - 276 (2)

Citation

WRING, D., 2016. Promotional cultures: The rise and spread of advertising, public relations, marketing and branding. International Journal of Press-Politics, 21(2), pp. 275-276.

Publisher

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2016-03-09

Notes

This paper was accepted for publication in the journal International Journal of Press-Politics and the definitive published version is available at http://dx.doi.org/10.1177/1940161215626948