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Broadcasting sport: Analogue markets and digital rights

journal contribution
posted on 2018-04-09, 14:15 authored by Hibai Lopez-Gonzalez, Constantino Stavros, Aaron SmithAaron Smith
The future of sport broadcasting is uniquely positioned between the analogue paradigm of long-standing television broadcast networks and the digital prototype of agile new entrants. Juxtaposed between the two, sport consumers are being marshalled into digital enclosures for efficient commodification. In this article, we map the collision and the disorderly consequences of this juxtaposition between the analogue and the digital markets. We consider the current development of digital media rights through a series of brief illustrative examples in key sports and markets and then look ahead to explore what the future of sport broadcasting might become and posit the impact of digital technologies on the business models of broadcasters, sport content owners, and consumers.

History

School

  • Loughborough University London

Published in

International Communication Gazette

Volume

79

Issue

2

Pages

175 - 189

Citation

LOPEZ-GONZALEZ, H., STAVROS, C. and SMITH, A.C., 2017. Broadcasting sport: Analogue markets and digital rights. International Communication Gazette, 79 (2), pp.175-189.

Publisher

SAGE © The Author(s)

Version

  • VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2017-03-16

Notes

This paper is closed access.

ISSN

1748-0485

eISSN

1748-0493

Language

  • en

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