Sports betting is an activity that has seen tremendous growth over the past decade. The
integrative nature of sport betting in marketing mediums and the advent of modern technology
makes sport betting a dangerous activity in comparison to other forms of gambling. This study
aimed to compare differences in cognitions between sport and non-sport gamblers. 713
respondents were recruited, of which there were 80 sport bettors, 270 non-sport bettors, and 363
non gamblers. Cognitive distortions were measured using the gamblers belief’s questionnaire,
that comprises 2 factors: Luck/perseverance, and illusion of control. The results of a between?groups MANOVA showed that sport bettors recorded higher scores for Luck/Perseverance (M =
35.27, SD = 13.63) than non-gamblers (M = 17.60, SD = 8.20, p < .001) and non-sport gamblers
(M = 27.19, SD = 11.81, p < .001). Sports gamblerss also recorded higher illusion of control
scores (M = 25.48, SD = 8.81) when compared to both non-gamblers (M = 13.46, SD = 6.50, p <
.001) and non-sport gamblers (M = 19.76, SD = 7.91), p< .001. Problem gambling was measured
using the South Oaks Gambling Screen. A one-way ANOVA between three groups showed
sports gambler scores (M = 3.45, SD = 3.29) were higher than that of non-sport gamblers
(M=1.62, SD = 2.30), and non-gamblers (M = 0.29, SD = 0.96), p < .001. These findings suggest
that gamblers should not be treated as a homogenous group, and greater attention should be
placed on sports gamblers in prevention and treatment efforts