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Complaint management expectations: an online laddering analysis of small versus large firms

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journal contribution
posted on 11.03.2013, 14:41 by Stephan C. Henneberg, Thorsten GruberThorsten Gruber, Alexander E. Reppel, Bahar Ashnai, Peter Naude
This study explores complaint management expectations in business relationships, particularly the qualities and behaviours that affect buying companies as part of the complaint handling encounter with a supplier. An exploratory empirical study uses a hard laddering approach which also allows us to compare the expectations of large and small companies to understand size-effects. The research indicates that complaining companies perceive disruptions of their supplier relationships in the context of the business network within which they are embedded, especially vis-à-vis the benefits associated with long-term supplier ties. However, these network concerns are more pronounced for large companies. Issues of effective complaint management in business-to-business settings therefore need to be addressed not just as isolated managerial activities with limited benefits for the parties involved, but should be seen as being part of a wider activity set of strategic networking activities with an impact on whole business systems. Thus, the findings enrich the existing limited stock of knowledge on the context of complaint management in business relationships and networks.

History

School

  • Business and Economics

Department

  • Business

Citation

HENNEBERG, S.C. ... et al., 2009. Complaint management expectations: an online laddering analysis of small versus large firms. Industrial Marketing Management, 38 (6), pp. 584 - 598.

Publisher

© Elsevier Inc.

Version

AM (Accepted Manuscript)

Publication date

2009

Notes

This article was published in the journal, Industrial Marketing Management [© Elsevier Inc.] and the definitive version is available at: http://dx.doi.org/10.1016/j.indmarman.2009.05.008

ISSN

0019-8501

Language

en