skating across racial lines 5.pdf (1.78 MB)
Constructing the digitalized sporting body: Black and white masculinity in NBA/NHL internet memes
In this article, I examine the ways sport fans construct and circulate discourses of race and masculinity in cyberspace. I do this through an examination of a set of Internet memes that juxtapose the bodies of National Hockey League players with National Basketball Association players in one single image. I argue these memes celebrate White masculinity, while at the same time constructing African American athletes as individualistic, selfish, and unwilling to sacrifice their bodies for the greater good of the team. More so, I argue that these memes construct a form of racial ideology that is representative of White backlash politics.
History
School
- Sport, Exercise and Health Sciences
Published in
Communication and SportVolume
4Issue
3Pages
303 - 330Publisher
SAGE PublicationsVersion
- AM (Accepted Manuscript)
Rights holder
© The AuthorPublisher statement
This paper was accepted for publication in the journal Communication and Sport and the definitive published version is available at https://doi.org/10.1177/2167479515584045. Users who receive access to an article through a repository are reminded that the article is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may also download and save a local copy of an article accessed in an institutional repository for the user's personal reference. For permission to reuse an article, please follow our Process for Requesting Permission: https://uk.sagepub.com/en-gb/eur/process-for-requesting-permissionPublication date
2015-05-07Copyright date
2015ISSN
2167-4795eISSN
2167-4809Publisher version
Language
- en