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Consumer trust in digital currency enabled transactions
journal contributionposted on 2019-04-09, 10:14 authored by Alex Zarifis, Leonidas Efthymiou, Xusen Cheng, Salomi Demetriou
This research applies theories of trust from e-commerce to digital currencies. In particular trust in business to consumer transactions carried out using digital currencies such as Bitcoin is explored. A model of online trust is considered to be valid in this different transaction context but the significance of each construct changes and some extensions are necessary. In particular the role of institutional trust in transactions has differences that are explored and new constructs are suggested. These are incorporated into a new digital currency enabled transactions trust model.
- Business and Economics