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Craft beer lacks space for women as beer professionals

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posted on 2025-05-21, 14:44 authored by Inka Kosonen, Sarah BarnardSarah Barnard, Dan SageDan Sage

The production and consumption venues of beer are often viewed as masculine domains. By looking at the British craft beer industry, this study evaluates women’s experiences in beer spaces and initiatives to increase inclusion. Focused ethnography is used to record observations of women’s beer events in pubs, breweries and beer festivals, and 32 in-depth interviews with women who participate in gender equality initiatives in the industry. The analysis of the data suggests that beer spaces are often not experienced as inclusive, as there is perceived to be only little space for women in the beer scene, especially as professionals with expertise in brewing. Women in craft beer actively organise initiatives to increase inclusion but gender stereotypes persist, and change is slow.

History

School

  • Loughborough Business School

Published in

Journal of Marketing Management

Publisher

Informa UK

Version

  • VoR (Version of Record)

Rights holder

© The Author(s)

Publisher statement

This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License(http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.

Acceptance date

2025-04-29

Publication date

2025-05-10

Copyright date

2025

ISSN

0267-257X

eISSN

1472-1376

Language

  • en

Depositor

Dr Sarah Barnard. Deposit date: 30 April 2025

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