Craft beer lacks space for women as beer professionals
The production and consumption venues of beer are often viewed as masculine domains. By looking at the British craft beer industry, this study evaluates women’s experiences in beer spaces and initiatives to increase inclusion. Focused ethnography is used to record observations of women’s beer events in pubs, breweries and beer festivals, and 32 in-depth interviews with women who participate in gender equality initiatives in the industry. The analysis of the data suggests that beer spaces are often not experienced as inclusive, as there is perceived to be only little space for women in the beer scene, especially as professionals with expertise in brewing. Women in craft beer actively organise initiatives to increase inclusion but gender stereotypes persist, and change is slow.
History
School
- Loughborough Business School
Published in
Journal of Marketing ManagementPublisher
Informa UKVersion
- VoR (Version of Record)
Rights holder
© The Author(s)Publisher statement
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License(http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.Acceptance date
2025-04-29Publication date
2025-05-10Copyright date
2025ISSN
0267-257XeISSN
1472-1376Publisher version
Language
- en