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Customer loyalty in recreational long-distance races: Differences between novice and experienced runners

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posted on 05.10.2021, 10:57 by David Cabello-Manrique, Antonio Fernández-Martínez, Antonio Francisco Roca-Cruz, Borja Garcia-GarciaBorja Garcia-Garcia, Alberto Nuviala
A growing number of recreational races are being held in different locations, drawing many local and visiting runners. This study examines the relationships between quality, value, satisfaction, and loyalty among runners in a recreational race and examines potential differences in relationships between these constructs based on the runners’ experience. The participants were 985 runners with a mean age of 40.74 ±9.41 years. Validated, reliable ad hoc instruments were used. A multi-group analysis was performed to ascertain the existence of relationships between the constructs and differences in the relationships between the different study groups. The results show that quality is a direct antecedent of value and satisfaction. Value is directly related to satisfaction and indirectly related to loyalty. Satisfaction is related to the loyalty of participants in the race. Differences in the relationship between satisfaction and loyalty were dependent upon the runners’ experience. Loyalty to a race depends primarily on satisfaction and is modified by the runners’ experience.

History

School

  • Sport, Exercise and Health Sciences

Published in

Frontiers in Psychology

Volume

12

Publisher

Frontiers Media

Version

VoR (Version of Record)

Rights holder

© The Authors

Publisher statement

This is an Open Access Article. It is published by Frontiers Media under the Creative Commons Attribution 4.0 International Licence (CC BY 4.0). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0/

Acceptance date

23/08/2021

Publication date

2021-09-22

Copyright date

2021

eISSN

1664-1078

Language

en

Depositor

Dr Borja Garcia Garcia. Deposit date: 25 August 2021

Article number

720659