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Deepfakes and disinformation: Exploring the impact of synthetic political video on deception, uncertainty, and trust in news

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journal contribution
posted on 09.01.2020, 09:28 by Cristian VaccariCristian Vaccari, Andrew ChadwickAndrew Chadwick
Artificial Intelligence (AI) now enables the mass creation of what have become known as “deepfakes”: synthetic videos that closely resemble real videos. Integrating theories about the power of visual communication and the role played by uncertainty in undermining trust in public discourse, we explain the likely contribution of deepfakes to online disinformation. Administering novel experimental treatments to a large representative sample of the UK population allowed us to compare people’s evaluations of deepfakes. We find that people are more likely to feel uncertain than to be misled by deepfakes, but this resulting uncertainty, in turn, reduces trust in news on social media. We conclude that deepfakes may contribute toward generalized indeterminacy and cynicism, further intensifying recent challenges to online civic culture in democratic societies

History

School

  • Social Sciences

Department

  • Communication, Media, Social and Policy Studies

Published in

Social Media and Society

Volume

6

Issue

1

Publisher

SAGE Publications (UK and US)

Version

VoR (Version of Record)

Rights holder

© The Authors

Publisher statement

This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Acceptance date

02/01/2020

Publication date

2020-02-19

Copyright date

2020

ISSN

2056-3051

Language

en

Depositor

Prof Cristian Vaccari . Deposit date: 8 January 2020