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Design for behaviour change as a driver for sustainable innovation: challenges and opportunities for implementation in the private and public sectors

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journal contribution
posted on 22.09.2016, 13:13 by Kristina Niedderer, Geke Ludden, Stephen Clune, Dan Lockton, Jamie Mackrill, Andrew MorrisAndrew Morris, Rebecca CainRebecca Cain, Edward Gardiner, Martyn Evans, Robin Gutteridge, Paul Hekkert
Over the last decade, design for behaviour change has become increasingly recognised as a strategy for enabling social change. Despite this, we are far from understanding its implementation, especially through the private and public sectors. This study has surveyed private and public sector stakeholders with regard to their current knowledge of, and approach to, design for behaviour change. The aim was to identify the challenges for professional stakeholders in understanding, accessing and implementing design for behaviour change. Underpinned by a literature review of design for behaviour change theories and approaches, an online survey and two focus groups with private and public sector stakeholders were conducted with particular focus on small and medium size enterprises (SMEs). The results identified that there is a significant disconnect between available theoretical knowledge of design for behaviour change and its practical implementation. Reasons for this include a lack of awareness and common language, of evidence based examples, and of evaluation methods and inter-sector collaborations. In response, a set of recommendations has been developed to propose ways forward for the wider understanding and application of design for behaviour change.

Funding

The research presented in this paper has been conducted as part of the ‘Creating Sustainable Innovation through Design for Behaviour Change’ project funded by the Arts and Humanities Research Council, UK, in 2014.

History

School

  • Design

Published in

International Journal of Design

Volume

10

Issue

2

Citation

NIEDDERER, K. ... et al, 2016. Design for behaviour change as a driver for sustainable innovation: challenges and opportunities for implementation in the private and public sectors. International Journal of Design, 10 (2), pp. 67-85.

Publisher

National Taiwan University of Science and Technology / © The Authors

Version

VoR (Version of Record)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 2.5 Generic (CC BY-NC-ND 2.5) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc-nd/2.5/

Acceptance date

31/08/2016

Publication date

2016

Notes

This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License, https://creativecommons.org/licenses/by-nc-nd/2.5/

ISSN

1991-3761

eISSN

1994-036X

Language

en