Determinants of social media adoption by B2B organizations
journal contribution
posted on 2015-03-27, 09:17 authored by Nikoletta Theofania Siamagka, George Christodoulides, Nina MichaelidouNina Michaelidou, Aikaterini ValviDeterminants of social media adoption by B2B organizations
History
School
- Business and Economics
Department
- Business
Published in
Industrial Marketing ManagementCitation
SIAMAGKA, N.K. ... et al., 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management, 51, pp.89-99.Publisher
© ElsevierVersion
- AM (Accepted Manuscript)
Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Publication date
2015Notes
This paper was accepted for publication in the journal Industrial Marketing Management and the definitive published version is available at http://dx.doi.org/10.1016/j.indmarman.2015.05.005.ISSN
1873-2062Publisher version
Language
- en
