Determinants of social media adoption by B2B organizations

Siamagka, Nikoletta Theofania; Christodoulides, George; Michaelidou, Nina; Valvi, Aikaterini

IMM 2015.pdf (290.88 kB)

Determinants of social media adoption by B2B organizations

journal contribution

posted on 2015-03-27, 09:17 authored by Nikoletta Theofania Siamagka, George Christodoulides, Nina MichaelidouNina Michaelidou, Aikaterini Valvi

Determinants of social media adoption by B2B organizations

History

School

Business and Economics

Department

Business

Published in

Industrial Marketing Management

Citation

SIAMAGKA, N.K. ... et al., 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management, 51, pp.89-99.

Publisher

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This paper was accepted for publication in the journal Industrial Marketing Management and the definitive published version is available at http://dx.doi.org/10.1016/j.indmarman.2015.05.005.