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Determinants of social media adoption by B2B organizations

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journal contribution
posted on 27.03.2015, 09:17 authored by Nikoletta Theofania Siamagka, George Christodoulides, Nina MichaelidouNina Michaelidou, Aikaterini Valvi
Determinants of social media adoption by B2B organizations

History

School

  • Business and Economics

Department

  • Business

Published in

Industrial Marketing Management

Citation

SIAMAGKA, N.K. ... et al., 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management, 51, pp.89-99.

Publisher

© Elsevier

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This paper was accepted for publication in the journal Industrial Marketing Management and the definitive published version is available at http://dx.doi.org/10.1016/j.indmarman.2015.05.005.

ISSN

1873-2062

Language

en

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Keywords

Exports