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Development of a scale to measure gamer experiences in sport video games
journal contributionposted on 2017-06-15, 11:07 authored by Ho Keat Leng, Do Young PyunDo Young Pyun
The aim of this study is to develop a scale to measure gamer experiences in sport video games. A two-phase data analysis was conducted with 400 respondents randomly assigned to one of two phases. In each phase, respondents were tasked to play a sports car racing game and complete a survey instrument. The study identified six dimensions of sports video games based on gamer experience. These are Challenge, Competence, Flow, Immersion, Enjoyment and Negative Affect. Using this scale, it will be possible to examine differences in gamer experience across sports video games. More importantly, it will be possible to examine the relationship between gamer experience and sponsorship effectiveness in future studies using this scale.
- Sport, Exercise and Health Sciences
Published inInternational Journal of Sport Management and Marketing
CitationLENG, H.K. and PYUN, D.Y., 2018. Development of a scale to measure gamer experiences in sport video games. International Journal of Sport Management and Marketing, 18(5), pp. 417-429.
- AM (Accepted Manuscript)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis paper was accepted for publication in the journal International Journal of Sport Management and Marketing and the definitive published version is available at https://doi.org/10.1504/IJSMM.2018.10014488.