Digital Disruption in Popular Media Practices in Brazil / Efectos de la ruptura digital en prácticas de medios populares en Brasil

This article discusses the digital disruption in popular media practices in Brazil. It is based on interviews conducted from 2014 to 2016 with 55 communicators attached to 20 social movements and community associations all over the country. The results show a prevalence of analogical media that coexist with different grades of appropriation of digital technologies. The lack of resources explains part of this coexistence, so socioeconomic conditions still represent a barrier for the development of popular media. But there are also practical and strategical reasons that justify these choices. Mainly, it is important to observe how digital disruption is a long standing process that transforms practices both in the level of technical options but also in the sense of developing media for social change.