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Digital resources in popular media practices in Brazil: Strategies to reduce asymmetries in the public debate

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posted on 2022-02-08, 13:21 authored by Ana SuzinaAna Suzina
This article discusses issues related to the development of popular media in the context of an asymmetric democracy, such as Brazil. It is mostly based in an empirical study which included 55 media experiences all over the country. The objective is to observe the use of digital resources in media practices developed by social movements and community associations, analyzing how it can contribute to the emergence of a plurality of voices in the public debate. The findings suggest a concrete improvement in the media production process and also in the capacity of reaching audiences, especially those outside their niches. But as long as this enlargement of diffusion range can be read as a progress, it also reveals paradoxes while grassroots communities stand far from a stable connected world. The answer could come from a stronger articulation between digital and analogical media strategies.

History

School

  • Loughborough University London

Published in

Observatorio

Volume

10

Issue

Special Issue

Pages

11 - 34

Publisher

Obercom

Version

  • VoR (Version of Record)

Publisher statement

This is an Open Access Article. It is published by Obercom under the Creative Commons Attribution-Non Commercial 2.0 International Licence (CC BY-NC). Full details of this licence are available at: https://creativecommons.org/licenses/by-nc/2.0/

Publication date

2016-01-01

Copyright date

2016

eISSN

1646-5954

Language

  • en

Depositor

Dr Ana Cristina Suzina. Deposit date: 6 February 2022

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