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Drug name confusion: evaluating the effectiveness of capital ("Tall Man") letters using eye movement data

journal contribution
posted on 15.06.2006, 11:37 authored by Ruth Filik, Kevin Purdy, Alastair Gale, David Gerrett
Medication errors commonly involve confusion between drug names that look or sound alike. One possible method of reducing these errors is to print sections of the names in ‘‘Tall Man’’ (capital) letters, in order to emphasise differences between similar products. This paper reports an eye-tracking experiment that evaluates this strategy. Participants had their eye movements monitored while they searched for a target product amongst an array of product packs. The target pack was replaced by a similar distractor in the array. Participants made fewer errors when the appearance of the names had been altered, that is, they were less likely to incorrectly identify a distractor as the target drug. This result was reflected in the eye movement data.

History

School

  • Science

Department

  • Computer Science

Pages

316633 bytes

Citation

FILIK, R. ... et al, 2004. Drug name confusion: evaluating the effectiveness of capital ("Tall Man") letters using eye movement data. Social Science and Medicine, 59, pp. 2597-2601

Publisher

© Elsevier

Publication date

2004

Notes

This is Restricted Access. This article was published in the journal, Social Science and Medicine [© Elsevier] and is available at: http://www.sciencedirect.com/science/journal/02779536.

ISSN

0277-9536

Language

en