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Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises

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journal contribution
posted on 10.06.2016, 09:47 by Nathaniel Boso, Victoria StoryVictoria Story, John CadoganJohn Cadogan, Jonathan Annan, Selma Kadic-Maglajlic, Milena Micevski
© 2016. This study draws on resource-based theory to examine the strategic orientation conditions under which radical product innovation capability is more or less beneficial. To test these relationships, this study conducts multiple survey studies among international small and medium-sized enterprises (SMEs) in developed and developing economies. This study finds that, although a positive association exists between radical product innovativeness and sales performance in the context of a developed economy, the relationship is non-significant in a developing market context. In addition, across both the developed and developing economy contexts, when high levels of radical product innovativeness exist, as well as when entrepreneurial orientation increases in magnitude, a corresponding increase in sales performance occurs. Similarly, this study finds that, across both contexts, high market-orientation levels strengthen the effect of radical product innovativeness on sales performance.

History

School

  • Business and Economics

Department

  • Business

Published in

Journal of Business Research

Citation

BOSO, N. ...et al., 2016. Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises. Journal of Business Research, 69 (11), pp. 5040-5045.

Publisher

© Elsevier

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2016-05-04

Notes

This paper was accepted for publication in the journal Journal of Business Research and the definitive published version is available at http://dx.doi.org/10.1016/j.jbusres.2016.04.077.

ISSN

0148-2963

Language

en