Establishing trust in experts during a crisis: expert trustworthiness and media use during the COVID-19 pandemic

Existing research on factors informing public perceptions of expert trustworthiness was largely conducted during stable periods, and in long-established Western liberal democracies. This paper asks whether the same factors apply during a major health crisis, and in relatively new democracies. Drawing on 120 interviews and diaries conducted during the first wave of the COVID-19 pandemic in Czech Republic, Hungary, Poland and Serbia, we identify two additional factors not acknowledged in existing research, namely personal contact with experts and experts’ independence from political elites. We also examine how different factors interact and show how distrust of experts can lead to exposure to online misinformation.