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Ethnic differences in perceptions of social responsibility: informing risk communication strategies for enhancing community resilience to flooding
journal contributionposted on 2012-12-19, 16:36 authored by Aaron Mullins, Robby SoetantoRobby Soetanto
Purpose: This research investigated ethnic differences in perceptions of social responsibility, in relation to flooding, for householders, local businesses and policy makers. Design/methodology/approach: The data were obtained via a questionnaire survey of three communities in Birmingham and one community in South East London, UK. A total of 481 responses were received and used in the statistical analysis. The interpretation of the findings was aided by cognitive mapping to synthesise the data transcripts from 174 responses to the open-ended questions. Comparisons were made between communities in different locations and with different experience of flooding. Findings: Ethnic differences consistently exist within the perceptions of householder and business groups within communities (in different locations) which have recent experience of flooding, but not in the policy maker group or in a community without recent flood experience. The finding also suggests three different levels of resilience and their association with different ethnic groups. Research limitations/implications: Future research should conduct further analysis with equal ethnic representation throughout each community group so that more ethnic groups can be investigated and compared. For a more comprehensive understanding, further investigation should be conducted across different communities in different countries with different environmental hazards. Practical implications: The findings contribute to the understanding of the influence of demographic factors in disaster management field, and can provide useful knowledge for targeted and tailored strategies of communication of flood information. Originality/value: The research represents the first attempt to investigate ethnic differences in perceptions of social responsibility of householders, small businesses and policy makers for the community resilience to flooding.
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