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Etiquette and the cultural diffusion of golf: globalization and emotional control in social relations

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journal contribution
posted on 03.11.2015 by Dominic Malcolm, J.O. Tangen
This article examines the cultural diffusion of golf and its etiquette code. In so doing it sheds light on the role of emotions and psychological life in broader debates about global-local interrelationships. Data collected from 38 interviews in England and Norway indicate that whilst the general ethos of golf etiquette has been broadly accepted in Norway, its reception (the perceived importance, mode of learning, and extent of conformity) has been contoured by ideologies which characterize Norwegian sport more generally; namely voluntarism, inclusiveness and collectivism. The study therefore shows both how emotional control is central to the regulation of social relations and the way in which local adaptation of this global cultural product is more characteristic of a process of glocalization than grobalization. The article argues that to fully understand global-local interrelations, research needs to be as cognisant of psychosocial effects as it is of media representations and corporate interventions.

History

School

  • Sport, Exercise and Health Sciences

Published in

International Journal of golf science

Citation

MALCOLM, D. and TANGEN, J.O., 2015. Etiquette and the cultural diffusion of golf: globalization and emotional control in social relations. International Journal of Golf Science, 4(1), pp.33-49.

Publisher

© Human Kinetics Publishers, Inc. as accepted for publication

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

Publication date

2015

Notes

This paper was accepted for publication in the journal International Journal of Golf Science and the definitive published version is available at http://dx.doi.org/10.1123/ijgs.2014-0018

ISSN

2168-7595

Language

en

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Keyword(s)

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