Published inAutomotive Management
Pages18 - 18
CitationSAKER, J.M., 2017. Even the most electrifying PR is still not new2s. Automotive Management, Sept. 17, pp. 18.
VersionVoR (Version of Record)
Publisher statementThis work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/
NotesThis paper was accepted for publication in the magazine Automotive Management and appears here with the kind permission of the publisher.