Published in
Automotive ManagementPages
18 - 18Citation
SAKER, J.M., 2017. Even the most electrifying PR is still not new2s. Automotive Management, Sept. 17, pp. 18.Publisher
Bauer MediaVersion
VoR (Version of Record)Publisher statement
This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/Acceptance date
2017-08-24Publication date
2017Notes
This paper was accepted for publication in the magazine Automotive Management and appears here with the kind permission of the publisher.Language
en
CC BY-NC-ND 4.0