This study investigates the emergence of car subscription services as a new development in the area of Mobility-as-a-Service (MaaS). Our aim is to explore the drivers of the emergence of car subscription services, analyse its impact on the incumbent manufacturers, and investigate the impact of COVID-19. We adopt a qualitative approach based on in-depth, semi-structured interviews with managers of three car subscription service providers: a leading car manufacturer and two car subscription start-ups. We found three key behavioural and technological trends that drive the emergence and growth of car subscription services and highlighted the various opportunities and risks for the incumbent manufacturers.
This journal article was published as Larimian, T., Taylor, K.E., & Sadeghi, A. (2023). Evolving Towards Mobility-as-a-Service: Drivers and Consequences of Car Subscription Services. e-Service Journal 14(3), 1-35. https://doi.org/10.2979/esj.2023.a905237. No part of it may be reproduced, stored in a retrieval system, transmitted, or distributed in any form, by any means, electronic, mechanical, photographic, or otherwise, without the prior permission of Indiana University Press. For education reuse, please contact the Copyright Clearance Center http://www.copyright.com/. For all other permissions, contact IU Press at http://iupress.indiana.edu/rights/.