Loughborough University
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Experiences of incorporating support for early childhood development into the Baby Friendly Community Initiative in rural Kenya

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posted on 2020-09-14, 10:50 authored by Teresa Mwoma, Patricia Kitsao-Wekulo, Emma HaycraftEmma Haycraft, Elizabeth Kimani-Murage, Milka Wanjohi, Judith Kimiywe, Esther Kinuthia, Peter Muriuki, Natalie PearsonNatalie Pearson, Kenneth Okelo, Silas Onyango, Oscar Kadenge, Betty Samburu, Stephen Mwangi, Stewart Kabaka, Charity Tauta, Paula GriffithsPaula Griffiths
Over 66 per cent of children in sub-Saharan Africa remain affected by poor developmental outcomes, exacerbating early inequalities. UNICEF and WHO evolved the Care for Child Development package (CCD) as a community-based initiative to support caregivers to develop stronger relationships with young children and support nurturing care. The Baby Friendly Community Initiative (BFCI) is a global WHO strategy to promote optimal maternal, infant and young child nutrition at the community level. This paper provides insights into the feasibility and lessons learned from rural Kenya in providing CCD training and supporting its implementation alongside the BFCI. Findings from qualitative interviews with caregivers and implementers of the BFCI revealed that training community health volunteers on CCD, enabled them to deliver CCD messages alongside those of the BFCI during counselling sessions. However, a more integrated approach to training as well as practical training opportunities, refresher training and provision of materials that facilitate the programme will enable further support for nurturing care in Kenya.



  • Sport, Exercise and Health Sciences

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Journal of the British Academy




103 - 132


British Academy


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© The authors

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This is an Open Access Article. It is published by British Academy under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) licence. Full details of this licence are available at: https://creativecommons.org/licenses/by-nc-nd/4.0/

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Dr Emma Haycraft Deposit date: 10 September 2020