Walker Hignett et al 2020 Explaining drug resistant infection in community pharmacies through effective information design.pdf (3.65 MB)
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Explaining drug-resistant infection in community pharmacies through effective information design

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journal contribution
posted on 24.03.2021, 11:52 by Sue Walker, Sue HignettSue Hignett, Rosemary Lim, Caroline Parkhurst, Flora Samuel
This paper describes a research project in which information design, human factors, architecture and pharmacy academics worked with pharmacy professionals and pharmacy users to consider how to present information about antimicrobial resistance (AMR) in a community pharmacy setting. Project outcomes – as a result of an innovative design competition – included five different design solutions that explain aspects of AMR within the context of a community pharmacy. The project raised awareness in pharmacy professionals of how design can be used to challenge ideas and encourage new ways of thinking to communicate public health messages. Two winning prototype solutions were installed in a Day Lewis pharmacy in Reading and evaluated by pharmacists and pharmacy users. We make preliminary recommendations for effective health communication in community pharmacies.

Funding

Information Design and Architecture in Persuasive Pharmacy Space: combating Anti-Microbial Resistance (IDAPPS)

Arts and Humanities Research Council

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History

School

  • Design and Creative Arts

Department

  • Design

Published in

Design for Health

Volume

4

Issue

1

Pages

82 - 104

Publisher

Taylor & Francis

Version

VoR (Version of Record)

Rights holder

© The Authors

Publisher statement

This is an Open Access Article. It is published by Taylor & Francis under the Creative Commons Attribution 4.0 International Licence (CC BY 4.0). Full details of this licence are available at: https://creativecommons.org/licenses/by/4.0/

Acceptance date

10/02/2020

Publication date

2020-02-27

Copyright date

2020

ISSN

2473-5132

eISSN

2473-5140

Language

en

Depositor

Prof Sue Hignett. Deposit date: 18 March 2021