Explaining drug-resistant infection in community pharmacies through effective information design
journal contributionposted on 24.03.2021, 11:52 authored by Sue Walker, Sue HignettSue Hignett, Rosemary Lim, Caroline Parkhurst, Flora Samuel
This paper describes a research project in which information design, human factors, architecture and pharmacy academics worked with pharmacy professionals and pharmacy users to consider how to present information about antimicrobial resistance (AMR) in a community pharmacy setting. Project outcomes – as a result of an innovative design competition – included five different design solutions that explain aspects of AMR within the context of a community pharmacy. The project raised awareness in pharmacy professionals of how design can be used to challenge ideas and encourage new ways of thinking to communicate public health messages. Two winning prototype solutions were installed in a Day Lewis pharmacy in Reading and evaluated by pharmacists and pharmacy users. We make preliminary recommendations for effective health communication in community pharmacies.
Information Design and Architecture in Persuasive Pharmacy Space: combating Anti-Microbial Resistance (IDAPPS)
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- Design and Creative Arts