Manoli Hodgkinson 2021 internal coms.pdf (388.87 kB)
Exploring internal organisational communication dynamics in the professional football industry
journal contribution
posted on 2021-05-18, 10:19 authored by Argyro Elisavet Manoli, Ian HodgkinsonIan HodgkinsonPurpose: Relative to the increasing focus on organisations’ outward communication consistency
and coherency, the internal communication taking place between different organisational
functions is under-explored. The study addresses two research questions: (1) What form does
cross-functional communication take within organisations? (2) How do features of the
communication work climate influence the form of cross-functional communication?
Design: The study draws on qualitative data generated from semi-structured interviews with media and marketing managers from 33 professional football organisations operating in the English Premier League.
Findings: Thematic patterns between internal communication practices and different communication climates lead to the development of a new internal organisational communications typology, comprising: Type 1: Collaborative symmetrical communication (Cohesive climate); Type 2: Unstructured informal communication (Friendly climate); and, Type 3: Cross-functional silos (Divisive climate).
Originality/value: Internal organisational communication practices are deemed fundamental to organisational success, yet there remains limited empirical evidence of the form such practices take or how they interact with features of an organisation’s communication climate. The study introduces a new internal organisational communications typology to develop and extend the theory and practice of internal marketing communications.
Design: The study draws on qualitative data generated from semi-structured interviews with media and marketing managers from 33 professional football organisations operating in the English Premier League.
Findings: Thematic patterns between internal communication practices and different communication climates lead to the development of a new internal organisational communications typology, comprising: Type 1: Collaborative symmetrical communication (Cohesive climate); Type 2: Unstructured informal communication (Friendly climate); and, Type 3: Cross-functional silos (Divisive climate).
Originality/value: Internal organisational communication practices are deemed fundamental to organisational success, yet there remains limited empirical evidence of the form such practices take or how they interact with features of an organisation’s communication climate. The study introduces a new internal organisational communications typology to develop and extend the theory and practice of internal marketing communications.
History
School
- Sport, Exercise and Health Sciences
Published in
European Journal of MarketingVolume
55Issue
11Pages
2894-2916Publisher
EmeraldVersion
- AM (Accepted Manuscript)
Rights holder
© Emerald Publishing LimitedPublisher statement
This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.comAcceptance date
2021-05-07Publication date
2021-09-20Copyright date
2021ISSN
0309-0566Publisher version
Language
- en
Depositor
Dr Elisavet Manoli. Deposit date: 14 May 2021Usage metrics
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