Bartsch et al. 2019 - prepublication version.pdf (283.71 kB)
Facts, fantasies, foundations, formations, fights, and fallouts of global consumer culture: an introduction to the special issue
journal contribution
posted on 2019-10-10, 13:58 authored by Fabian Bartsch, Mark Cleveland, Eunju Ko, John CadoganPurpose – The paper discusses contributions to the IMR special issue on “Global Consumer Culture: The Evolving Nature of Global and Local Consumption”
Design/methodology/approach – The approach is conceptual with illustrative examples.
Findings – The reader finds a mélange of what we term the 6 Fs of global consumer culture: facts, fantasies, foundations, formations, fights, and fallouts. Offering many novel insights, the papers published in the special issue embody the burgeoning landscape of issues concerning the evolving nature of global and local consumer cultures, their effects on consumers’ underlying decision-making processes, as well as on how these developments are precipitating a paradigm change in global and local branding approaches.
Originality/value – This introduction integrates the contributions made to the special issue along 6 facets by discussing future directions for research on global consumer culture
History
School
- Business and Economics
Department
- Business
Published in
International Marketing ReviewVolume
36Issue
4Pages
514 - 523Publisher
Emerald Publishing LimitedVersion
- AM (Accepted Manuscript)
Rights holder
© Emerald Publishing LimitedPublisher statement
This paper was accepted for publication in the journal International Marketing Review and the definitive published version is available at https://doi.org/10.1108/IMR-02-2019-0057.Acceptance date
2019-07-02Publication date
2019-07-08Copyright date
2019ISSN
0265-1335eISSN
1758-6763Language
- en
Depositor
Prof John CadoganUsage metrics
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